So you have setup your new business, how are you going to get customers?
The routes to market are many and varied, it all comes down to budget!
Number 1, find out the lifetime value of a customer, before you do anything else, if you don't know what that is then your first job is to...
So now you know the lifetime value of a client, you can workout how much you can spend to get one.
Sorry if I go off at tangents, it's how my mind works. I have a number of signs on my office walls with 'good advice' on things I know I MUST do. Which on a regular basis I fail to follow.
I got this one from the magazine Bit's & Pieces magazine. I subscribed to it for some years, full of great motivational stuff. This is one of my all time favourites and trust me I have tons of them. My Mum lived by them and taught me and my sisters so many. I remember some but probably, not the ones I should have.
If you take only one thing from this article, make it this...
The Power of Advertising
Without promotion, something
P.T. Barnum (1810-1891) Entrepreneur
The first place most people start is, a trip to the printer or more likley to the computer, to get your business card. I just got a new one, first time in ages, so cheap! Today you can get a card printed on both sides in full colour for very low cost.
So you have your business card, no point keeping them to yourself. Obviously you will waste some of them giving to friends and family, hey it's your new "Business Card". Not really a waste because they now know you mean "Business". If you don't tell everyone you know you have a business, how will you get any business.
Now you have your business card, really cheap but only if you use them. In my next rambling I will talk about what to do with your business card, in the nicest possible way of course.